Why Women Over 50 Are Redefining Adventure Travel in 2025

Jul 10

More women over 50 are embracing solo and group adventure travel to celebrate milestone birthdays, seeking meaningful experiences that blend self-discovery, connection, and luxury.

Adventure Travel: The New Midlife Milestone

Adventure travel has become increasingly popular among women over 50. According to a global study, it is the most sought-after type of travel for this demographic . This trend reflects a desire to celebrate significant life events, such as milestone birthdays, with experiences that offer both excitement and personal growth.

The Adventure Travel Trade Association reports that women now account for over half of adventure travel bookings, with a significant portion being women over 50 . This shift indicates a move away from traditional celebrations towards more adventurous and fulfilling experiences.

The Rise of Solo Travel Among Women Over 50

Solo travel is also on the rise among women over 50. A study by JourneyWoman found that 61% of women in this age group prefer to travel alone . This preference is driven by a desire for independence, self-discovery, and the freedom to explore at one's own pace.

The trend is further supported by the availability of women-only group tours and travel companies that cater specifically to solo female travelers. These options provide a sense of community and safety, making solo travel more accessible and appealing.

Group Travel: Building Connections and Shared Experiences

While solo travel offers independence, group travel provides opportunities for connection and shared experiences. Women over 50 are increasingly participating in group tours designed specifically for their demographic. These tours offer a sense of community and the chance to build lasting friendships with like-minded travelers.

Companies are recognizing the value of this market segment and are developing tailored experiences that cater to the preferences and interests of women over 50 . These experiences often blend adventure, luxury, and cultural immersion, providing a well-rounded and fulfilling travel experience.

Key Takeaways

Adventure travel is the most sought-after type of travel among women over 50.
61% of women over 50 prefer to travel solo, seeking independence and self-discovery.
Group tours designed for women over 50 offer opportunities for connection and shared experiences.
The travel industry is increasingly recognizing and catering to the preferences of women over 50.

Women over 50 are redefining what it means to celebrate milestone birthdays, embracing adventure and meaningful experiences that reflect their desires and aspirations.

Why GirlsTrek Is the Perfect Choice

If you're a woman over 50 looking to celebrate a milestone birthday, rediscover your vitality, or simply reconnect with nature and like-minded women, GirlsTrek is your ultimate destination. We specialise in indulgent adventure travel for women, offering all-women treks that blend challenge with indulgence. Imagine breathtaking trails, boutique accommodations, gourmet meals, and laughter-filled evenings with new friends. Whether you’re going solo or with a group, every trek is designed to make you feel supported, celebrated, and completely alive.

GirlsTrek is more than a travel company, it’s a community of adventurous women choosing to put themselves first.

Ready to Indulge in the Wild?
Explore our curated trek experiences and start planning your next unforgettable chapter today at www.girlstrek.com.au.

Frith Hudson Graham